How to Offer Discounts & Coupons in WooCommerce

Offering discounts and coupons is a powerful way to attract customers, boost sales, and encourage repeat purchases for your WooCommerce store. By creating and managing discounts effectively, you can drive traffic, increase conversions, and build customer loyalty. In this guide, we’ll walk you through the steps to offer discounts and coupons in WooCommerce.

Why Offer Discounts and Coupons?

1. Attract New Customers:
   Discounts and coupons can entice new customers to try your products.
2. Boost Sales:
   Limited-time offers and discounts can create urgency and encourage purchases.
3. Encourage Repeat Purchases:
   Loyalty discounts and coupons can incentivize customers to return.
4. Clear Inventory:
   Use discounts to sell slow-moving or seasonal products.
5. Increase Average Order Value (AOV):
   Offer discounts for bulk purchases or higher spending thresholds.

How to Create Discounts and Coupons in WooCommerce

Step 1: Enable Coupons in WooCommerce

1. Go to Your WordPress Dashboard:
   Navigate to WooCommerce > Settings.
2. Enable Coupons:
   • Click on the General tab.
   • Scroll down to the Enable coupons option and check the box.
   • Click Save Changes.

Step 2: Create a New Coupon

1. Go to Your WordPress Dashboard:
   Navigate to WooCommerce > Coupons.
2. Add a New Coupon:
   • Click Add Coupon.
   • Fill in the coupon details:
     • Code: Enter a unique coupon code (e.g., “SUMMER20”).
     • Description: Add a brief description of the coupon.
     • Discount Type: Choose the type of discount (percentage, fixed cart, fixed product).
     • Coupon Amount: Enter the discount amount.
     • Allow Free Shipping: Check this box if the coupon includes free shipping.
     • Coupon Expiry Date: Set an expiration date if needed.
3. Set Usage Restrictions:
   • Minimum Spend: Set a minimum order amount to qualify for the coupon.
   • Maximum Spend: Set a maximum order amount for the coupon.
   • Allowed Emails: Restrict the coupon to specific email addresses.
   • Usage Limit per Coupon: Limit how many times the coupon can be used in total.
   • Usage Limit per User: Limit how many times a single customer can use the coupon.
4. Set Product Restrictions:
   • Products: Restrict the coupon to specific products.
   • Exclude Products: Exclude specific products from the coupon.
   • Product Categories: Restrict the coupon to specific categories.
   • Exclude Categories: Exclude specific categories from the coupon.
5. Publish the Coupon:
   Click Publish to make the coupon active.

Step 3: Promote Your Discounts and Coupons

1. Email Marketing:
   • Send newsletters with exclusive coupon codes to your email list.
   • Use tools like Mailchimp or Klaviyo to automate email campaigns.
2. Social Media:
   • Share coupon codes on your social media platforms.
   • Run social media contests or giveaways to distribute coupons.
3. Website Banners and Popups:
   • Use banners or popups to promote discounts and coupons on your website.
   • Use tools like OptinMonster or Hello Bar to create eye-catching promotions.
4. Checkout Page:
   • Display a “Have a coupon?” link on the checkout page to encourage usage.
   • Use plugins like WooCommerce Checkout Manager to customize the checkout experience.

Advanced Discount Strategies

1. Bulk Discounts

• Volume Discounts:
  Offer discounts for purchasing multiple quantities of a product.
  Use plugins like WooCommerce Dynamic Pricing & Discounts or Discount Rules for WooCommerce.
• Tiered Pricing:
  Create tiered pricing structures where discounts increase with higher quantities.

2. Loyalty Discounts

• Reward Points:
  Offer discounts in exchange for loyalty points.
  Use plugins like WooCommerce Points and Rewards or YITH WooCommerce Points and Rewards.
• Exclusive Discounts:
  Provide exclusive discounts to repeat customers or loyalty program members.

3. Seasonal and Holiday Discounts

• Limited-Time Offers:
  Create seasonal or holiday-specific discounts to drive sales during peak periods.
  Use plugins like WooCommerce Flash Sale Plugin or Everest Countdown Timer.
• Gift Cards:
  Offer gift cards that customers can purchase and redeem for discounts.
  Use plugins like WooCommerce Gift Cards or YITH WooCommerce Gift Cards.

4. Abandoned Cart Discounts

• Recover Lost Sales:
  Send automated emails with discount codes to customers who abandon their carts.
  Use plugins like WooCommerce Abandoned Cart Recovery or CartFlows.

Tools to Enhance Discounts and Coupons

1. WooCommerce Dynamic Pricing & Discounts:
   Create advanced discount rules and bulk pricing.
2. CartFlows:
   Create high-converting sales funnels with upsells, downsells, and discounts.
3. OptinMonster:
   Create popups and banners to promote discounts and coupons.
4. Mailchimp for WooCommerce:
   Automate email campaigns with personalized discount offers.
5. WooCommerce Gift Cards:
   Sell and manage gift cards for your store.

Best Practices for Offering Discounts and Coupons

1. Set Clear Terms and Conditions:
   Clearly communicate the terms and conditions of your discounts and coupons.
2. Avoid Overuse:
   Use discounts strategically to avoid devaluing your products.
3. Test and Optimize:
   Continuously test different discount strategies to find what works best for your store.
4. Monitor Performance:
   Track key metrics like redemption rates, AOV, and revenue to measure the effectiveness of your discounts.
5. Personalize Offers:
   Use customer data to create personalized discount offers based on purchase history and behavior.

Final Thoughts

Offering discounts and coupons in WooCommerce is a powerful way to attract customers, boost sales, and build loyalty. By following the steps outlined above and using the right tools, you can create compelling offers that drive results.

Have you used discounts or coupons in your WooCommerce store? What strategies or tools have worked best for you? Share your experiences in the comments below! If you have any questions, feel free to ask—we’re here to help!